Search Engine Optimization (SEO)
Our experienced SEO personal will take care of all your advanced and technical SEO needs simultaneously fabricating the best Content Marketing & link building strategies for you. Search Engine Optimization or inbound marketing plays a critical role in ensuring the success of any organization and the business growth. SEO has to be perfect so that your products and services are visible to millions of potential customers on the web. Therefore, it is very important not to miss out on essential SEO steps which might affect your brand presence in the digital space.
Our approach for search engine optimization is:
Research for SEO
Research about your business, industry, competition, your USP (unique selling point).
Analyze for SEO
We monitor the performance of the campaigns and perform a sentiment analysis to listed to the audience’s reviews.
Evaluate
Evaluation of campaigns’ performance on a regular basis.
Optimize
Constant monitor of the website performance and course correction based on analysis.
Website Design
A website is the first and most important interaction point between you and the customer in the digital sphere. Nikoways will ensure that this interaction leaves a positive impact on the customer and helps to build your brand image in the minds of the customers through proper engagement.
Nikoways has deep creative as well as technical expertise to design a responsive website with encircling content which would be easy to integrate with other digital marketing solutions. We ensure that the project undertaken is in compliance with the W3C standards of accessibility.
Types of websites which we develop:
- E- Commerce website.
- Content Management System Based website.
- Mobile responsive website.
Email Marketing
Email marketing campaigns are an essential marketing tool needed to market the products and services in less time and reaching to large audiences. Most of the times the emails sent either donot reach the target audience OR are filtered out by customers since they are irrelevant to their current taste and preferences. As a result low number of leads/conversions occur resulting in spending your marketing budget without any ROI.
The following process is adopted by Nikoways for email marketing campaigns:
Strategy
Strategy is formulated in consultation with customer and regular follow-up is maintained.
Contact List Management
Creation and maintenance of a healthy contact list is done.
Create and Design
Innovative and responsive Email templates are developed to suit customer’s requirements.
Targeted and Follow Up Emails
Customer segmentation for proper Email targeting and follow-up Emails are properly managed.
Campaign Tracking, Analysis and Reporting
Effective tracking of the running campaigns, analysis using exhaustive tools, and periodic reporting are supported.
Our Services
As a Digital Marketing Company we offer strategy, planning,
resulting in comprehensively managed and highly successful online marketing campaigns.
Social Media Marketing
Our social media marketing services can establish your brand on the major social media platforms and enable you to interact directly with your customers. As a vital part of Digital marketing Strategy, Social Media Marketing plays an important role to promote your brand in a direct and positive way among your target group of socially active customers.
We use advanced social media marketing tools to manage the social activity for brands. Our social media marketing services has made our clients to reach their potential customers through multiple social media channels and has offered them to completely monitor their brands’ social presence. We approach social media marketing after doing a lot of current and past data analysis and a careful study of current market trends before coming up with a solution.
Our Social Media Approach is:
Create and Engage
We create a loyal customer base and engage them through our innovative campaign ideas.
Monitor and Listen
We monitor the performance of the campaigns and perform a sentiment analysis to listed to the audience’s reviews.
Measure
We employ state-of-the art social media marketing tools coupled with our deep social expertise, to measure campaigns’ results.
Growth
Strategic Email Marketing Campaigns tailored for the target audience.